If your business isn’t targeting the best demographics with mobile marketing and mobile geofencing strategies, it’s time to jump on the business bandwagon.

 

It seems like everyone has a smartphone on them at all times these days. You would think that someone would be able to take advantage of that, right?

 

Well, someone has taken advantage of that. Mobile geofencing is a new marketing model that makes use of location technology to target your advertising. The market for this technology is expected to grow by 24.1% over the next five years.

 

Geofencing is one of the new kids on the block, so you may not know what it is yet. This post will tell you what you need to know.

 

Keep reading to learn what mobile geofencing is and how it can help your business.

What Is Mobile Geofencing?

Location technology has come a long way over the past few years. It’s found its way into almost all the smartphones you see on the market today. This presents an opportunity for advertisers to target marketing campaigns to people based on location.

 

That’s what mobile geofencing is. A geofence is a specific geographical location.

 

Marketers use location data to target only the people in specific areas with their advertisements. These locations can be as big as cities or as small as buildings.

 

If you want to learn more about how flexible geofencing can be, explore some more details about how it works.

Benefits of Geofencing

Geofencing gives you all the benefits of regular digital marketing and then some. Below are some of the added benefits you’ll see by using geofencing in your marketing campaigns.

1. Target People Near Your Business

With regular advertisements, you’re hoping to catch people whenever you can. The problem with this is your target customer may not be in a buying mode.

 

With geofencing, you can advertise to people while they are close to your business. If someone is out in about, they are more likely to stop by your shop since they are already in the area.

2. Better Data

The more data you have, the better the advertisements you can create. Geofencing allows you to collect data that you couldn’t before.

 

With it, you can learn which stores convert customers better and which population segments respond better to ads. You can use this data to create better ads that generate more money.

3. Follow Up on Visitors

Not everyone will buy from your store the first time they go there. The good news is, you can target them after they leave.

 

Geofencing allows you to target your visitors in the future with deals. This can provide you with a better return because you’re focussing on people who have already shown an interest in buying your products.

Mobile Geofencing Is Worth Trying

With all the competition in the market today, you need every advantage you can get to get ahead. Mobile geofencing can give your business the push it needs if your other marketing methods aren’t producing results. Try geofencing today to see the results first-hand.

 

Are you looking for more ways you can use digital technology to market your business? Head back to our blog to read our newest tips.