With SEO (Search Engine Optimization) on the rise and websites trying to achieve the best possible ranking on popular search engines such as Google, competition for ranking keywords has become strenuous. That being said, people make typos and spelling mistakes while searching for keywords almost 10-15 percent of the time they look up a query. The question now arises, can this be used to optimize search results as well?
Before getting down to discussing whether or not misspellings may be optimized and how, it is essential to identify the commonly misspelled words or typos related to your website. Let’s take a generic example. The words isnt or isnta have been identified as one of the common misspellings or typos used for the term Insta meaning Instagram. Before SEO optimizing these commonly misspelled keywords on Google, you ought to research and analyze them in detail.
Research & Analysis
Looking at our example, people are most likely to misspell Instagram or Insta with isnt or isnta, but these are not the only two misspellings. Hence, no matter which keyword you are targeting, you must figure out via research what other misspellings can be possible for it by following the steps listed below:
- Look through website logs to find out how people generally misspell the term when searching for queries or information regarding it. These keywords may be found using tools like Google Analytics and Google Webmaster.
- The quickest and easiest method of looking for misspellings is by doing it yourself. Nothing beats the authenticity of a first-hand experience. You can see for yourself how Insta may be misspelled as insat, isnt, isnta, or intsa when typing in a hurry.
- Another method of identifying misspellings such as these is with the help of a typo generator. By simply feeding keywords into this typo generator, you can fetch a list of potential misspellings that you can target through optimization.
As soon as potential misspellings for the keywords have been identified, the next stage is called analyzing, which helps identify whether or not each search term is worth targeting for optimization. Analysis requires the following essential steps:
- For analyzing misspelled words like isnt and isnta, Google AdWords Keyword Planner tool can be used to review the search volume for each misspelling that has been identified during the research stage. Google AdWords facilitates an automatic match for misspellings and other variants.
- You also need to check SERP for each misspelled keyword, which might suggest other spellings of the word. If the suggestions show the correct word, it’s no use optimizing for that misspelled keyword as the user would simply click on the suggestion. However, if the suggestions don’t show the correct word, it’s the perfect misspelling to optimize.
- It is important to analyze the competition for the misspellings and evaluate your position for ranking among all that cut-throat competition.
Optimizing Typos and Misspelled Keywords
As soon as misspelled keywords have been identified and their frequency and search volumes have been established in the previous stages, the next phase is to target these in your search engine optimization efforts. This may be done using one of the many ways that have been suggested below:
- Typos and misspellings (such as isnt and isnta) for the actual keyword (Insta in this case) may be added within user-generated content on the website. This is particularly useful for websites that have supplementary blogs or discussion/community forums. The misspelled words within comments will not take any credibility away from the original website content.
- Misspelled words like isnt and isnta may be added alongside correctly spelled variants in a separate section dedicated to ‘often or commonly misspelled as …’ phrases. All typos or misspelled keywords may be put together under this section.
- Another method is to keep misspelled words such as isnt and isnta on your webpage and build links to it using typos in the anchor texts. This is yet another method that makes no compromise on the actual website’s credibility since the misspellings have been placed on other sites. This may not be easy to achieve as all websites aim to be credible and, thus, creating links with other sites could be a challenge in itself.
- Special micro-sites may be built in order to cater to the misspelled terms if linking these to other websites becomes a task beyond achievement. These micro-sites may be registered on the same domain names if possible, giving you additional advantage in search engine ranking. Whenever someone enters the wrong URL, your website will be able to tap some type-in traffic as a result.
- In addition to website optimization for misspelled keywords like isnt and isnta, these may as well be added to paid search campaigns. These campaigns will not occupy much of your precious time and will enable testing the misspelled keywords for traffic to see if the investment is worth all this effort or not.
- Another method for targeting misspelled keywords is by placing them on the website. If you decide to take this route, make sure the placement of these misspelled keywords is not too visible. Based on personal experience, wrong spellings and typos can reduce the credibility of the website and ruin the first impression for potential visitors. For ecommerce websites, this could be a potential turn-off for customers.
- Misspelled keywords can also be included as part of the URL, title tag, header tag, content or navigation. This calls for optimizing your website or page for the identified misspellings or typos. Once again, you will be giving away the credibility tag when attempting to optimize misspellings.
Using any of the methods mentioned above, misspelled keywords may be successfully targeted and optimized. Given the frequency of typos and misspellings, websites can surely tap into this niche to achieve better search engine rankings.