Whatever product or service your business offers, there’s a great chance that it’s already been searched for by millions of online users. This is true considering there are 3.5 billion Google searches that take place each day. If your business is not leveraging and tapping into these potential sales opportunities, then you’re probably not aware of what SEO is and how it can impact your business. Here are some things you need to optimize your website.
What is SEO and how it can work in your business
SEO, short for Search Engine Optimization is a practice that involves the use of popular search engines such as Google, Yahoo, and Bing. If well optimized, your business can appear or be ranked high on the Search Engine Results Page (SERP). SEO occurs when online users search for products or services by using various keywords during their search.
Businesses that take advantage of SEO can potentially use its strategy as a means to market their products and services as well as their brand in general before the billions of people who perform online searches each day. They are essentially creating an organic traffic for their site.
The great thing about using SEO techniques is that there is no cost to use the various search engine platforms. There may be a cost associated with other areas, such as the development of web content, but not when using SEO strategies on search engine platforms in general.
How keywords are used in SEO
SEO strategies cannot be implemented without the use of keywords. Before you can fully understand SEO, you must first have an understanding of keywords and how they work. A keyword or keywords is one individual word or a short string of words that a web user enters into the search engine when they are in need of answers to their questions. Embedded in the keyword or keywords are specific words or phrases that search engines use to identify web content containing those keyword(s). Whether the content appears on webpages, blogs, or other forms of content, if it happens to have these specific words or phrases, then it will potentially be ranked high on the search engine results page. This is the search engine’s way of responding to the user’s request.
How SEO can impact your business
Implementing SEO techniques into your overall marketing strategy can have a huge impact on your business. If you think about some of the typical digital marketing strategies that are currently in use, such as
- Email marketing
- Posting ads on LinkedIn, Facebook and Twitter
- Making a post in discussion forums
- YouTube and Video Marketing
- Increasing customer engagement through various social media platforms and other techniques
Each of these activities is effective, but they can have a much greater impact when adding SEO techniques to each strategy. Why? Because millions of people are already online looking for something anyway. So with SEO implemented into the optional digital marketing strategies, you’ll have an even greater opportunity to reach your target audience. Implementing marketing strategies that involve SEO can totally transform your business. It’s a great technique that could potentially result in the following:
- You could develop content strategies that include SEO designed specifically to reach your general target audience.
- You could develop content strategies designed to reach each market segment based on your demographics.
- It could help you develop your brand
- It could increase user engagement
- It could assist you with building trust and credibility online.
SEO in action and improving your rank
The most popular search engines such as Google, Yahoo, and Bing take various factors into consideration when they provide search results. Some of these factors may change over time, however, the main factors considered by search engines that appear to be consistent include both:
– Backlinks – the quality and content of the links to each page, and
– Quality Content – the relevance of the content as it relates to the search being performed.
Basically, if you want to improve your rankings on popular search engines, then your content should be valuable and have an increased use of backlinks. The impact of both of these methods has been consistent over the years, despite the occasional changes made to algorithms that take place from time to time. To use SEO strategies at its best and to see it in action and working at its full potential, simply put your web content in front of the people who already have questions that your content provides answers to.
You can provide answers using a variety of different web content development techniques, such as one or a mixture of the following:
– Blog posts or web content that answers questions and addresses online user’s concerns
– Video scripts that answer questions and helps people solve problems
– Ads that include messages containing SEO based keywords
– Free items that address people’s inquiries, such as:
1. Free reports
3. How to guides and more
If your overall digital marketing strategy includes the use of SEO techniques, you will find that your blog post, social media ads, videos and so forth will appear higher on the search engine results page; based on what members of your target audience are already searching for.
According to backlinko.com, 93% of each Internet user starting off by performing an online search. What does that mean for you? It means that each time 100 people surf the net, 93 of them do so to perform an online search. In doing so, they type in keywords that are the terms or a specific word used during their search. If your web content is well optimized, it will be your web pages, blog or other content that will rank high on the search engine results page. When that happens, it’s important that you have valuable and useful information that online users can use and apply right away.
Bottom line, if your overall digital marketing strategy does not include an SEO strategy, you will soon find that your company will be overlooked in the online space in many ways. Even if you do have a web presence, without the proper keywords and SEO strategy, you will basically miss out on receiving organic traffic and will be considered nonexistent. As a result, your content will rank low on the search engine results pages, which decreases your opportunity to fully benefit from having an online presence.