Creating your first website can be both an exciting step toward getting your business underway and valuable learning experience in its own right. While your very first site will likely never be 100 percent perfect, there are some easily avoidable mistakes that first-time website creators are prone to. Here are seven common mistakes you should try to steer clear of when building your first website.
Creating a Site That Isn’t Mobile Responsive
Today, approximately 48.7 percent of total web traffic comes from mobile devices. Given this fact, creating a site that isn’t mobile responsive is likely the single biggest mistake you can make. A site that is mobile responsive will display media differently on a mobile device than on a desktop computer, allowing for optimized user experience.
Neglecting to Include a Blog
If you want to maximize the traffic to your website, it’s absolutely essential that it includes a blog page. A business blog will allow you to post articles optimized for search engines that will help customers find your site. Blogging is also a great way to make an initial connection with potential customers, since it gives you a chance to offer them valuable information and establish your business as an authoritative source of information.
Designing Without User Experience in Mind
At the end of the day, your potential customers will judge your business based on how good your website is. If it is well-organized, easy to navigate and allows them to find the products and information they need without any difficulty, they will form a generally positive impression of your company. If your site is clunky and difficult for them to use, though, they’ll quickly get frustrated and go elsewhere for the products they need. The article Website Health Check from Uplift 360 explains that your website needs to be visually attractive, easy to use, and have no minor issues in order for you to be as successful as possible. These are good guidelines to use when designing your site, since they will help you prioritize the user experience and ultimately ensure your visitors are met with a professional, high-performance website.
Failing to Offer Ways to Connect
The days of static HTML websites that listed only a company’s phone number and address are long gone. Today’s customers expect to be offered multiple ways to connect with your business when they visit your website. At a bare minimum, your website should feature a contact form that will allow customers to email you for support directly from the site. However, your contact options shouldn’t stop there. Links to Facebook, Twitter, Instagram and other social media channels you use should be prominently displayed on your web pages. Another feature your site should offer is the ability to sign up for an email list, as this will let customers receive news, notifications and special offers from you at later points in time.
Forgetting the Importance of Multimedia
If your site is going to catch a viewer’s eye, it’s important that it features more than just walls of text. Multimedia is extremely important in today’s digital landscape, and tasteful use of pictures, video, and other media formats will help make your site more engaging. Visual content can also help you on social media, where pictures and videos are the keys to making sure your posts are seen.
Building a Site and Then Ignoring It
Even if you build an amazing, user-friendly site, it won’t perform to its full potential if it is simply allowed to sit without being updated and added to. By adding to your blog regularly, updating pages and pursuing a program of consistent on-site SEO improvement, you can keep your website relevant and ensure that it continues to generate leads and sales for years to come. If you try a set-and-forget approach, though, your site will never produce the maximum results it may be capable of.
Using Images Without Proper Licenses
A final common mistake worthy of mention is pulling images from the internet and using them on your site without buying a license or getting the copyright holder’s permission. This mistake is common enough, but it can be extremely costly if the creator decides to take legal action. Using a verified free image site or buying licenses to stock photography will help to protect you from the consequences of simply taking pictures from a Google image search and using them without permission.
By avoiding these common beginner mistakes, you can create an incredible and successful website for your business. Whether your company is just getting off the ground or trying to establish a digital presence after years in business, building a high-quality website is essential to reaching the largest possible audience of customers.
My name is Nic, I grew a passion for tech and the internet since i was little. I followed my interest over the years to end up as an IT Engineer for 8 years. Now i am a freelancer, i am a social media and online marketing expert, i run a few websites since 6 years, and i enjoy writing content for them and watch the numbers grow.