Social media usage grows by leaps and bounds every year. More and more people are using the different platforms to interact with friends and family around the world. Every social media company also offers many more ways for companies to reach potential customers.
To stay current with the latest trends and stay relevant in their industry, businesses need to add social media to their marketing efforts. It’s a very effective way to target new markets, build leads and it doesn’t take a lot of time or effort, either. It’s a great way to create brand awareness and drive more traffic to both your physical store locations and to your website.
If you’re not sure where to start, you can read up on social media marketing at websites including SEOJet.net and others. You can outsource your online marketing efforts to another company, or you can create and host everything yourself. With the right attitude and determination, there is no limit as to the amount of people that you can reach every day.
Here are six ways to help boost your website traffic through social media:
1. Have a strong profile.
The first thing to do when establishing your social media pages is to have a good profile. You want something that catches the viewer’s eye. You also want content that is frequently updated. People’s attention spans are usually very short, so grabbing their attention in just a few seconds is vital. Your profile should tell people everything that they want to know, including:
– Your address
– Your website
– Your phone number and email address
– Your hours of operation
– The types of products and services that you carry
– Your mission statement
Having a link to your website on your social media profile page will help drive more new and existing customers directly to your website. You can also promote your site on your social media posts.
2. Make your content shareable.
You can build awareness about your company through social media posts that are shared. Effective content should create a good call to action. Part of that action is sharing what you have to offer to other people as much as possible. Encourage visitors to your page to share your posts, or offer a link that allows them to tweet or retweet your posts.
3. Share visual content.
Adding photos, videos, graphs, animations or other types of visual content usually create more attention to your social media posts. Make sure to add your website address to generate more business to your site. Visual posts also create more shares, which adds to the likelihood of more potential customers finding out about your company and what you have to offer.
4. Post when your followers are active.
There are different tools and apps that you can use to track when your social media followers are most active. Posting on social media during these peak times of the day is the perfect opportunity to engage with your target audience. You can even create specific advertising messages tailored to different followers.
5. Have a blog and promote it.
Adding a blog tells your customers more about who you are and what you do. However, it’s only effective if people know about it. For the best results, add a social media post every time you have a new blog article. Add the link to your blog site in the social media post. This helps to generate user interest and generate new leads for your business. Allow people to comment on your blog posts and share them on their own social media pages. People usually get bored if a site isn’t updated very often, so add new blog posts a few times a week and make sure that your customer base knows about them.
6. Respond to comments and tweets.
If you don’t have at least a few comments on your social media pages every week, then you’re not doing a good job of marketing your business. When someone posts a question, adds a compliment or makes a complaint, respond in kind. It may be hard to keep up if there’s a lot of activity on your page, but adding personalized responses to every comment creates a personal rapport with every person who responds. This creates a sense of honesty, and lets people know that your business genuinely cares, whether the person commenting is a customer of yours or not. Responding or retweeting their posts is also another way to create goodwill and a positive image for your company.
These are just a few of the more popular ways to generate more business and leads through social media marketing. It doesn’t matter how long or how short your posts are, just make sure they are accurate and relevant. The last thing you want to do is share inaccurate or outdated information, or post something that portrays your company, your competitors or your customer base in a negative light. Social media marketing can take quite a bit of time and effort, but being able to reach more potential customers and markets is always worth the time and energy spent.